Resources

Free ebook: Understanding the buying roles

This ebook offers practical examples to help you understand the different buying roles and how to create the best marketing message for each of their specific needs. Buying roles include:

  • Decision-maker
  • Influencer
  • Blocker
  • Champions or advocates
  • Buyer
  • End user
  • Additional B2B roles (Legal, Finance, IT and others)

Videos

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