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Random acts of (tele)marketing

What are the odds that by dialing a random number, without knowing the person you’re calling, that you will get to them at the right time to sell? Telemarketing can still be a successful tactic, but it converts better when it’s not “cold”.

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Creative ways to approach new customers

Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.

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Don’t guess it, test it

Before you bring a new product or service to life, test the waters with your audience and discover if there is a demand. Here are some tips on how to identify your objectives and test your ideas.

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[Free ebook] Understanding the buying roles

Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.

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Delegating is letting grow

Working 24/7 on your business may have brought you to where you are today, but delegating is what will allow you to take your next steps. See 5 reasons why you can’t grow without letting go.

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Only passion won’t cut it

Passion may be a entrepreneur’s primary reason to start a new business, but it alone won’t cut it. Here are 3 things you need to know to support your small business marketing.

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