What are the odds that by dialing a random number, without knowing the person you’re calling, that you will get to them at the right time to sell? Telemarketing can still be a successful tactic, but it converts better when it’s not “cold”.
Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.
Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.