Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.
Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.
Much like Prince Charming, your ideal customer values you, is loyal and tells everyone about how much they love you. Selling to your ideal customer is straightforward: they don’t beg for massive discounts, they don’t make unreasonable demands, they don’t require additional expenses.