Much like Prince Charming, your ideal customer values you, is loyal and tells everyone about how much they love you. Selling to your ideal customer is straightforward: they don’t beg for massive discounts, they don’t make unreasonable demands, they don’t require additional expenses.
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How to scale your small business
If you’d like the sky to be the limit, you need scale. You need to figure out a way where the amount of hours you put in is not always going to be proportional to how much money you make. Sounds great?
Audience first, social media strategy later
Most businesses feel like they have no choice but to be on Facebook, Twitter and Instagram without first reflecting if these are the best social media platforms to engage their audience.
How to Grow My Business 