What are the odds that by dialing a random number, without knowing the person you’re calling, that you will get to them at the right time to sell? Telemarketing can still be a successful tactic, but it converts better when it’s not “cold”.
Author Archives: Carolina Marino Sargeant
Creative ways to approach new customers
Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.
Using videos to capture your audience
You retain 95% of what you watch but only 10% of what you read. So if you want customers to remember you, video content can help.
Study reveals: SMBs should focus on net new customers for growth, not loyalty
To grow faster, small businesses should focus their marketing on increasing market share, not on upselling existing customers. This contradicts previous research that encouraged focus on loyalty.
Customers don’t care about what you sell
Customers don’t care about your products and services, they care about finding a solution to their problems. Focus on the value you deliver, not on product features.
Don’t guess it, test it
Before you bring a new product or service to life, test the waters with your audience and discover if there is a demand. Here are some tips on how to identify your objectives and test your ideas.
[Free ebook] Understanding the buying roles
Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.
Why you need to set a marketing budget
Growing companies should see marketing as an important investment, not an expense. Having a pre-defined marketing budget will help you get better ROI, avoid bottlenecks and invest with confidence.
Delegating is letting grow
Working 24/7 on your business may have brought you to where you are today, but delegating is what will allow you to take your next steps. See 5 reasons why you can’t grow without letting go.
Only passion won’t cut it
Passion may be a entrepreneur’s primary reason to start a new business, but it alone won’t cut it. Here are 3 things you need to know to support your small business marketing.
How to Grow My Business 