Carolina Marino Sargeant

Creative ways to approach new customers

Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.

Using videos to capture your audience

You retain 95% of what you watch but only 10% of what you read. So if you want customers to remember you, video content can help.

Study reveals: SMBs should focus on net new customers for growth, not loyalty

To grow faster, small businesses should focus their marketing on increasing market share, not on upselling existing customers. This contradicts previous research that encouraged focus on loyalty.

Customers don’t care about what you sell

Customers don’t care about your products and services, they care about finding a solution to their problems. Focus on the value you deliver, not on product features.

Don’t guess it, test it

Before you bring a new product or service to life, test the waters with your audience and discover if there is a demand. Here are some tips on how to identify your objectives and test your ideas.

[Free ebook] Understanding the buying roles

Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.

Why you need to set a marketing budget

Growing companies should see marketing as an important investment, not an expense. Having a pre-defined marketing budget will help you get better ROI, avoid bottlenecks and invest with confidence.

Delegating is letting grow

Working 24/7 on your business may have brought you to where you are today, but delegating is what will allow you to take your next steps. See 5 reasons why you can’t grow without letting go.

Only passion won’t cut it

Passion may be a entrepreneur’s primary reason to start a new business, but it alone won’t cut it. Here are 3 things you need to know to support your small business marketing.

12 questions to define your ideal customer

Much like Prince Charming, your ideal customer values you, is loyal and tells everyone about how much they love you. Selling to your ideal customer is straightforward: they don’t beg for massive discounts, they don’t make unreasonable demands, they don’t require additional expenses.