marketing strategy – How to Grow My Business

Using videos to capture your audience

You retain 95% of what you watch but only 10% of what you read. So if you want customers to remember you, video content can help.

Study reveals: SMBs should focus on net new customers for growth, not loyalty

To grow faster, small businesses should focus their marketing on increasing market share, not on upselling existing customers. This contradicts previous research that encouraged focus on loyalty.

Why you need to set a marketing budget

Growing companies should see marketing as an important investment, not an expense. Having a pre-defined marketing budget will help you get better ROI, avoid bottlenecks and invest with confidence.