customer advocacy – How to Grow My Business

Study reveals: SMBs should focus on net new customers for growth, not loyalty

To grow faster, small businesses should focus their marketing on increasing market share, not on upselling existing customers. This contradicts previous research that encouraged focus on loyalty.

[Free ebook] Understanding the buying roles

Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.