Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.
You retain 95% of what you watch but only 10% of what you read. So if you want customers to remember you, video content can help.
To grow faster, small businesses should focus their marketing on increasing market share, not on upselling existing customers. This contradicts previous research that encouraged focus on loyalty.
Customers don’t care about your products and services, they care about finding a solution to their problems. Focus on the value you deliver, not on product features.