marketing basics – How to Grow My Business

Creative ways to approach new customers

Have you ever scrolled through HTML code searching for information to help you sell? Or created a custom video holding a board with your customer’s name on it? I shared two creative sales pitches I received in the past year and a not very imaginative one.

Using videos to capture your audience

You retain 95% of what you watch but only 10% of what you read. So if you want customers to remember you, video content can help.

Study reveals: SMBs should focus on net new customers for growth, not loyalty

To grow faster, small businesses should focus their marketing on increasing market share, not on upselling existing customers. This contradicts previous research that encouraged focus on loyalty.

Customers don’t care about what you sell

Customers don’t care about your products and services, they care about finding a solution to their problems. Focus on the value you deliver, not on product features.

[Free ebook] Understanding the buying roles

Learn who decides, who buys and who uses your product – they’re not always the same person! Knowing your audience will help improve your marketing and avoid the trap of talking too much about your products.